Google analytics vs. Omniture Site Catalyst

Posted: October 16, 2009 in Uncategorized
Tags: , , , ,

Omniture SiteCatalyst vs. Google Analytics
Wed, 01/21/2009 – 12:40am — analyzeTHIS

In all the interactions I have seen regarding this topic, I feel like I am being pitched into a Mac-versus-PC-esqué battle all over again. Being an avid user of both solutions, I feel compelled to set the record straight.

What’s all the commotion about?

Some time ago, Google bought the somewhat out-dated Urchin web analytics SBU in order to create a platform for their own Web Analytics offering. Since then, Google developers have made many improvements on the original system. As Google continues to play catch-up with more advanced analytics solutions (the target being the current fore-runner Omniture, Inc.), people have begun to flock to the “free” product offering that Google provides. As such, questions have arisen regarding the viability of the more established solutions such as WebTrends and Coremetrics. Why pay for web analytics services when Google is good enough?


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