My Resume

Larry Williams

Houston, TX

281-455-8300

lwwilliams@suddenlink.net

Summary

A results-oriented professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.

Employment Experience

 

eVariety Company                                                                                                       1/06 – 1/11

Online Sales & Marketing

  • Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 70% of items within 10 days of posting.
  • Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools, SEO PowerSuite and Web CEO.
  • Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
  • Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
  • Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google Buzz, Google+, LinkedIn and Twitter.


RSA                                                                                                                                8/05 – 12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.
  • Met with prospects and gathered detailed information to determine future technical needs.
  • Analyzed businesses using industry web portals and multiple CRM’s to forecast profitability.


Bridgewater Resources                                                                                                 8/02 – 6/05

Business Development Manager

  • Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Drove sales production with a $500,000/YOY average and a gross profit margin (GPM) exceeding 33%.
    • Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
    • Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
    • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.


IntelliMark                                                                                                                               11/94 – 6/02                      General Manager / Account Executive

  • Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
  • Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
  • ManagedHoustonbranch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
  • Developed and made corporate presentations and co-hosted a national business conference.
  • Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
  • Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager / Account Executive

  • Sold IT services, recruited candidates and managed account executives and recruiters.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
  • Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.


Management Alliance Group, Inc.                                                                                 3/94 – 11/94

Sales / Recruiter

  • Sold staffing services and recruited candidates in multiple industries, including Finance, Medical, Oil/Gas, Real Estate and Transportation.

Professional Achievements


  • Inbound Marketing Certified Professional – HubSpot

§  Manager of three (3) Presidential Award recipients

§  Manager of one (1) Chairman Award recipient

§  Quarter-Million Dollar Producer Award*

§  Top Five Producer Award*

§  Rookie of the Year Award*

§  Member of Top Three Blended Services team*

*TexasAssociation of Personnel Consultants /HoustonArea Association of Personnel Consultants

Education

Stephen F. Austin State University

Bachelor of Arts – Communications / Marketing – 1993

  • KLSB-TV (NBC) – Sales / Advertising Intern
  • East Texas Blood Center – Advertising Intern


Additional Skills Addendum

Optimization / SEO

Developed site content, researched competitor’s sites and chose the most effective keywords using tools including Google AdWords, SEM Rush and Google Insights for Search.

Performed site analysis and review of SERP rankings, page content, layout, links and site speed.

Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.

Marketing / PPC


Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.

Developed marketing initiatives and strategy involving content, positioning, pricing and promotions as well as utilized GoogleMerchantCenterby creating data feeds via RSS.

Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.

 

Analytics

Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords, Google Analytics and Google Insights for Search.

Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.

Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.


Training

Inbound Marketing Certified Professional – HubSpot, June 2010

HubSpot Inbound Marketing University

Google AdWords Certification program

Google Conversion University

Cloud Computing Digital University – Ziff Davis Enterprise

SEO Strategies for Corporate Web Sites – Omniture

Marketing and Advertising Using Google – Google

Business Internet Marketing for Facebook & Twitter – HubSpot

Facebook Advertising: Build, Test, Optimize for Success – Search Marketing Now

Omniture, Testing and Web Site Optimization – Omniture

 

 

Technology

 

Software / Applications:  Microsoft Office, Google Docs, SEO PowerSuite, SEOQuake, SEM Rush, Web CEO, Google Chrome SEO, Google Webmaster Tools, Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google Insights for Search, Google Merchant Center, Google Sites, Google Trends, Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums,  Blogger, WordPress, Balsamiq Mockups,  Microsoft FrontPage, Microsoft Visio

Social Networks:  Facebook, Google Buzz, Google +, LinkedIn, Twitter

Cloud:  Amazon, Box.net, Google


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