Posts Tagged ‘facebook’

 

 

 

 

 

 

Most Important SocNet? 60% Say LinkedIn – Website Magazine – Website Magazine.

Web users communicate in a variety of ways (email, IM, forums and social networks) but the bulk of activity occurs on a few platforms. So which is the most important for you as a Web professional to participate within?

Performance marketing agency Performics released results from “S-Net (The Impact of Social Media),”and the report provides one possible answer. According to the survey of 2,997 active social networkers, 59 percent of respondents said it is important to have a LinkedIn account – more than any other social network.

“We may not necessarily be in a double-dip recession but, individuals have embraced social networking as a means to actively manage their personal visibility in the global economy.” said Daina Middleton, CEO of Performics. “Factors including LinkedIn’s recent IPO announcement, the May uptick in national unemployment and signs of a slowed market certainly contribute to LinkedIn’s attractiveness among social networkers.”

As Middleton points out, there are obviously quite a few factors as to why LinkedIn may be top of mind, but what a professional network like LinkedIn provides is visibility and it is successfully living up to the expectation.

Of the study respondents with an active LinkedIn account, 50 percent visit the site at least weekly and 20 percent visit the site at least daily. While visits to LinkedIn decreased since the height of the recession in 2010 (67 percent weekly and 22 percent daily visits), the percentage of people who deem LinkedIn the most important social networking site jumped dramatically from 41 percent last year to 59 percent this year.

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Google Looks To Crush Facebook, Twitter With a More Sociable Gmail

By Peter Ha on February 8, 2010

The invites are out and something is afoot in Mountain View, CA, at the Google campus. Whatever could it be? Well, this much we know so far, Google will be “unveiling some product innovations in two of [its] most popular products.”

According to an earlier report from the WSJ, Google will unveil a Gmail plug-in that streams Facebook- and Twitter-like updates from your Gmail contacts. Said plug-in could also integrate other Google services like YouTube and Picasa down the road. We won’t know for sure until tomorrow at 10AM PT.

Google and Microsoft have both inked deals with Twitter, and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google’s Marissa Mayer says, “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

http://www.webpronews.com/topnews/2009/10/21/facebook-and-twitter-now-more-important-to-search-rankings