Posts Tagged ‘metrics’

Larry Williams

Houston, TX

281-455-8300

lwwilliams@suddenlink.net

Summary

A results-driven professional with 15 years experience with an emphasis in online marketing, SEO, SEM and web analytics seeking an opportunity to impact and grow a company’s productivity.

Employment Experience

eVariety Company 1/06 – 1/10

Online Sales & Marketing

  • Sold antique and collectible items through customized eCommerce websites, maintained a 100% positive customer service rating and shipped more than 70% of items within 10 days of posting.
  • Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
  • Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
  • Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
  • Created promotional links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google Buzz, Twitter and LinkedIn.

Professional Achievements

  • Inbound Marketing Certified Professional – HubSpot, 6/10

§        Manager of three (3) Presidential Award recipients

§        Manager of one (1) Chairman Award recipient

§        Quarter-Million Dollar Producer Award*

§        Top Five Producer Award*

§        Rookie of the Year Award*

§        Member of Top Three Blended Services team*

* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants

Education

Stephen F. Austin State University

Bachelor of Arts – Communications / Marketing – 1993


Additional Skills Addendum

Optimization / SEO

Developed site content, researched competitor’s sites and chose the most effective keywords using tools including Google AdWords, SEM Rush and Google Insights for Search.

Performed site analysis and review of SERP rankings, page content, layout, links and site speed.

Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.

Marketing / PPC

Managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.

Developed marketing initiatives and strategy involving content, positioning, pricing and promotions as well as utilized Google Merchant Center by creating data feeds via RSS.

Improved online ad campaign performance by adjusting content and keywords and set up secure customer payment options using PayPal and Google Checkout.

Analytics

Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords, Google Analytics.

Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.

Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.

Training

Inbound Marketing Certified Professional – HubSpot, June 2010

HubSpot Inbound Marketing University (16 online courses)

Social Media Optimization is the New SEO – HubSpot

SEO Strategies for Corporate Web Sites – Omniture

Marketing and Advertising Using Google – Google

Business Internet Marketing for Facebook & Twitter – HubSpot

Google AdWords Certification program – Google

11 Tips to Improve Your SEM Campaigns – Omniture

Omniture, Testing and Web Site Optimization – Omniture

Technology

Software / Applications: Microsoft Office, Google Docs, IIS SEO Toolkit, SEOQuake, SEM Rush, Web CEO, Google Chrome SEO, Google Webmaster Tools, Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google Insights for Search, Google Merchant Center, Google Trends, Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums,  Blogger, WordPress.  Balsamiq Mockups,  Microsoft FrontPage, Microsoft Visio

Social Networks:  Facebook, Google Buzz, LinkedIn, Twitter