Posts Tagged ‘omniture’

Williams Receives Certification in Inbound Marketing

Certification Awarded by Inbound Marketing University Training Program

HOUSTON, TX – JUNE 8, 2010 – Inbound Marketing University awards the Inbound Marketing Certification to Larry Williams as part of its comprehensive Internet marketing training program (
This certification acknowledges Williams’s proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

Williams joins an elite group of Inbound Marketing Certified Professionals. In total, 1,300 individuals have successfully passed the IMU program.

To complete the Inbound Marketing Certification, Williams completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive certification exam. (View the full list of classes:
The courses are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more. (View all professors:

This certification is administered by HubSpot.

About is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. is hosted and moderated by HubSpot, Inc. Register for at

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at HubSpot’s free marketing tools can be found at


Omniture SiteCatalyst vs. Google Analytics
Wed, 01/21/2009 – 12:40am — analyzeTHIS

In all the interactions I have seen regarding this topic, I feel like I am being pitched into a Mac-versus-PC-esqué battle all over again. Being an avid user of both solutions, I feel compelled to set the record straight.

What’s all the commotion about?

Some time ago, Google bought the somewhat out-dated Urchin web analytics SBU in order to create a platform for their own Web Analytics offering. Since then, Google developers have made many improvements on the original system. As Google continues to play catch-up with more advanced analytics solutions (the target being the current fore-runner Omniture, Inc.), people have begun to flock to the “free” product offering that Google provides. As such, questions have arisen regarding the viability of the more established solutions such as WebTrends and Coremetrics. Why pay for web analytics services when Google is good enough?