Larry Williams
Houston, TX
281-455-8300
lwwilliams@suddenlink.net
Summary
A results-motivated professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06-6/11
Online Sales & Marketing
• Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 75% of items within 10 days of posting.
• Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools and SEO PowerSuite.
• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.
• Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.
• Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google+, LinkedIn and Twitter.
• Researched, tested and trained on new SEO, online marketing and web analytics tools and techniques.
RSA 8/05-12/05
Senior Account Manager
• Marketed IT business solutions including project, contract and permanent staffing services.
• Met with prospects and gathered detailed information to determine future technical needs.
• Researched and analyzed prospective businesses using Salesforce CRM and industry web portals to forecast sales opportunities.
Bridgewater Resources 8/02-6/05
Business Development Manager
• Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Drove sales production with a $500K/yr. average and a gross profit margin (GPM) exceeding 33%.
• Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.
• Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
IntelliMark 11/94-6/02
General Manager – Account Executive
• Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.
• Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.
• Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.
• Developed and made corporate presentations and co-hosted a national business conference.
• Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.
• Managed a CRM migration project and created a paperless workflow process.
Sales & Recruiting Manager – Account Executive
• Sold IT services, recruited candidates and managed account executives and recruiters.
• Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.
• Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.
Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.
• Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.
Management Alliance Group, Inc. 3/94-11/94
Recruiter
• Sold staffing services to businesses and recruited candidates in multiple industries, including Finance, Medical and Oil/Gas.
Professional Achievements
• Inbound Marketing Certified Professional – HubSpot
• Manager of three (3) Presidential Award recipients
• Manager of one (1) Chairman Award recipient
• Quarter-Million Dollar Producer Award*
• Top Five Producer Award*
• Rookie of the Year Award*
• Member of Top Three Blended Services team*
* Texas Association of Personnel Consultants, Houston Area Association of Personnel Consultants
Education
Bachelor of Arts – Communications – Marketing, 1993
Stephen F. Austin State University – Nacogdoches, Texas
Web Analytics World 